'Too Good To Go' X Grejsdalsløbet

Too Good To Go's food waste concept for sports events premiered at Grejsdalsløbet in Vejle on 18-19 September 2021. Surplus meals that had not been sold during the event were sold at a reduced price via Too Good To Go's food waste app.

The Danish food waste actor 'Too Good To Go' is expanding its efforts to save surplus food to a completely new area with great potential: major sports and audience events. And they start in The Triangle Region, as Too Good To Go has entered into a strategic collaboration with The Triangle Region Denmark.

Here is how the premiere went:

Offers for all sports events in The Triangle Region

The plan is to roll out Too Good To Go's food waste concept for sports events to as many sports events as possible. And here all organizers of sports events in The Triangle Region get an advantage.

Too Good To Go has entered into a strategic collaboration with the Sports Event Secretary of The Triangle Region, which represents the seven municipalities in the area: Kolding, Vejle, Fredericia, Middelfart, Vejen, Billund and Haderslev.

The strategic collaboration means that Too Good To Go's food waste concept will in future be offered to all major sports events in The Triangle Region.

- We have chosen The Triangle Region as the first place in the world to roll out our food waste concept for sports events because The Triangle Region is an enterprising area that has attracted a lot of big and exciting sports events and finals in the coming years. In addition, The Triangle Region gives us a good entrance to 430,000 citizens, whom we would like to activate in the fight against food waste, says head of marketing and partnerships at Too Good To Go, Morten Jensen.

The choice of The Triangle Region pleases the chairman of The Triangle Region Denmark, Jens Ejner Christensen, who is also mayor of Vejle Municipality.

- A strong collaboration to combat food waste with a good partner like Too Good To Go is a pure win-win situation. Both for the climate, but also for The Triangle Region. It makes us even stronger in the competition to attract new, national and international championships. At the same time, it adds an extra dimension to the many large sports events that are already in the pipeline in The Triangle Region in the coming years, says Jens Ejner Christensen, who is pleased that Grejsdalsløbet is leading the way.